Show of Strength 2017 – Biggest Fitness Event to Hit Singapore

Show of Strength

Show of Strength 2017 – Biggest Fitness Event to Hit Singapore

The Singapore Federation of Bodybuilding and Fitness (SFBF) is proud to announce their upcoming event “The Show of Strength” – the biggest fitness event in Singapore that will take place on 7th October 2017 at the prestigious Marina Bay Sands Convention Centre.

The event is not only for Singapore and South East Asia’s top physique athletes but also for anyone who has an interest in overall health and wellness. There will be sports & fitness leaders from around Singapore at the event helping to create a close bond within the fitness community here and to showcase their sports and activities. There will also be fun activities for the audience to take part in and as well as charitable aspects.

International IFBB Super Stars such as Arnold Classic Champion and Top 5 Mr. Olympia Competitor, Dennis Wolf will be flying in from the United States to attend this event and will also give training seminar workshops as well as 1:1 personal training sessions.

IFBB PRO Joan Liew and Juliette Bergmann

Juliette Bergmann, an ex Miss Olympia and President of the IFBB Dutch Federation (NBBF) will be flying in to conduct posing and judging seminars as well as heading the judging panel for the competition.

There will also be local well known athletes in attendance such as IFBB Pro Joan Liew and Augustine Lee, a multiple Asian Champion.

“The name of the show was chosen not only because of the obvious physical strength that will be demonstrated by the participants, but also because the word ‘strength’ has a much wider reach and can apply to many other more holistic endeavours such as Yoga, CrossFit, Pilates, Pole Dancing, Powerlifting and even Meditation that will be showcased at the event”, said Alex Michael Betts, President of The SFBF (Singapore Federation of Bodybuilding & Fitness).

SFBF Athletes

“This brings us to the next point, which is that of mental strength – in order to overcome any obstacles in life, it is necessary to use mental strength, whether that be to achieve an amazing physique, to be a successful business person or to deal with tragedy and hardships in life.”, explained further by Mr. Betts.

The SFBF hopes to grow their events every year and to provide a solid platform for local athletes to be able to take their sport to the next level and compete with the best of the best in the world.

“This year is just the beginning of our mission in Singapore. We have the local athletes’ needs as our first priority as well as helping to boost the image of the sport and encourage people from all backgrounds and of all ages to see the benefits of regular exercise and eating a healthy diet.”, said Mr. Betts

Aspiring athletes and show attendees who are interested in overall wellness and fitness are strongly encouraged to register early.

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Comments from SFBF Athletes

Melissa Sarah wee, 32-year-old Singaporean, known for her quarter to a million Instagram followers.

Melissa Wee

What can you say about the return of the IFBB events in Singapore?

Melissa: to actually have an IFBB event in Singapore is a big step forward for the fitness industry. It is very encouraging as an athlete to know that this sport in Singapore is moving forward.

What does it mean to you to have an IFBB event in Singapore?

Melissa: The IFBB is the most recognized fitness and bodybuilding federation in the world. As an athlete who competes in the NPC (National Physique Committee) in the US, being a part of SFBF is a natural step as NPC is affiliated with IFBB.

Jason Chee, 29-year old Singaporean, one of the top fitness social media influencers in Singapore sporting 340,000 fans.

Jason Chee

What can you say about the return of the IFBB events in Singapore?

Jason: for anyone who’s a fan of this sport will definitely know that IFBB is the ultimate destination as an athlete. IFBB is one of the most recognized federations in the world, joining this competition will propel me forward to being a pro internationally. This will be a good stepping stone for everyone.

What does it mean to you to have an IFBB event in Singapore?

Jason: IFBB is one of the most recognized, if not the most recognized federation in the world, so it will definitely provide athletes with a more stable global support systems and potentials to grow.

Tyen Fong, 21-year old Singaporean, currently taking her Business Degree at Singapore Management University. She’s also a part time Personal Trainer and Musician. Tyen won 2nd Place (in the Bikini Junior category) at the IFBB Asian Championships 2017 held in Mongolia.

Tyen Fong

What can you say about the return of the IFBB events in Singapore?

Tyen: It will help build a strong local family in this sport – and it is very comforting for me to know that I have a support system when I compete overseas. Having that support overseas gives me that motivation and confidence to perform better.

What does it mean to you to have an IFBB event in Singapore?

Tyen: I chose the IFBB because of its strong global presence, not to mention the number of shows they host annually. It is enriching to compete and meet Athletes from different parts of the world coming from diverse cultures and background.

Joan Liew

Joan Liew’s Reaction to achieving her IFBB Pro Card

Category : Features , News

We have interviewed Joan Liew moment after the recent announcement that she’s been awarded her IFBB Pro Card. Here’s what she’s got to say.

How do you feel about achieving your IFBB Pro Card?

Joan Liew: It has been 24 years of hard work, and I am truly happy that I have finally achieved my dream. I am very thankful to all who have come a long way with me all these years. I am grateful to SFBF and Alex Betts for the support. I started competing in 2000 for the Asian Championship – I was very determined to win so I trained for 7 years before I stepped onstage for my very first competition in which I went straight for Asia level and won my first gold medal.

What’s next for you ?

Joan Liew: Being an IFBB Pro is a new beginning for me. It’s another journey with a new playing field, as I will now compete with the world’s best athletes: the IFBB Pros. I would also like to continue to promote the sport with SFBF/IFBB and guide aspiring athletes in their journey towards their IFBB Pro Card dream.

Career wise, I will continue to run my gym and ISSN sports nutrition programmes in the region as well as focus on developing the skills of personal trainers in Singapore.

Why did you choose IFBB as the federation to compete in?

Joan Liew: I have always been competing with the IFBB throughout my competitive life (since year 2000). It is the only Federation that has the world’s best of the best athletes and that gives me a direction to progress in the sport.

Joan Liew’s IFBB Competition Track Record

IFBB Competition Track Record

Total No. of Competitions: 15

Total No. of Medals: 15

Arnold Classic Asia (HONG KONG)
2016 – 1st Place

Arnold Classic Amateur (USA)
2013 – 2nd place
2014 – 1st Place
2015 – 3rd Place
2016 – 4th Place

HKFBF International Bodybuilding and Fitness Invitation (HONG KONG):
2013 – 2nd place

NPC Tournament of Champions Women Bodybuilding (USA):
2010 – 2nd place
2011 – 1st place

GOLD Medals: 4 Asian Championship in 2000 / 2002 / 2006 / 2009 (ASIA)

TOP 10 placing for:
World Games 2001 (Japan)
Women World Championship 2007 (Spain)
NPC LA Championship Women Physique 2012 (USA)


Alex Betts and Joan Liew

First Ever Singaporean to be Awarded with an IFBB Pro Card

Category : Blogs , News

Joan Liew has finally been awarded her IFBB Pro Card after having won Gold Medals in the Women’s Physique (Tall Category) at the Arnold Classic Sports Festival 2014 in Columbus Ohio, USA and more recently the Women’s Physique (Open Category) at the Arnold Classic Asia 2016 in Hong Kong.

Joan is no stranger to success in the sport of Fitness and Bodybuilding and has been working tirelessly for 24 years to earn her Pro Card (Professional Card) with the IFBB. She has competed since 2000 and has won 15 medals in 15 shows over the years.

“We are very happy and proud of Joan Liew for being the FIRST ever Singaporean to be awarded with a prestigious IFBB Pro Card. This is a massive feat as this is what every serious bodybuilder aspires to achieve in the sport.”

“The IFBB Pro Card is extremely competitive and in order to earn this accolade, one must be able to BEAT THE VERY BEST IN THE WORLD at some of the world’s most respected and well known sporting events such as the Arnold Classic Sports Festival, among others.”, explained Alex Betts, President of the Singapore Federation of Bodybuilding and Fitness (SFBF).

From Left - Alex Betts, Joan Liew, Excell Chua and Augustine Lee
From Left – Alex Betts, Joan Liew, Excell Chua and Augustine Lee

The IFBB Pro card allows Ms. Liew to compete at professional level contests, which often include cash prizes. The IFBB is also the most competitive and toughest Bodybuilding Federation to turn pro in as it offers the possibility of qualifying for the “Superbowl of Bodybuilding and Fitness”, namely Joe Weider’s Olympia Weekend, held annually in Las Vegas, USA.

At this event the very best of the best in the IFBB Professional League fight it out to try and be crowned the next ‘Mr or Miss Olympia’, which is the HIGHEST HONOUR possible in the sport and something every aspiring bodybuilder dreams of.

In Singapore, the Singapore Federation of Bodybuilding and Fitness (SFBF) is the official IFBB affiliated organisation, which has been sending athletes around the world to represent Singapore since 2011. In order for an athlete to win a Pro Card they must be sent to the competitions by their local IFBB affiliated federation.

“It takes many years of training and dieting to reach this level in the sport. Many on the outside world see the regimen of a bodybuilder very unforgiving and a huge sacrifice, but those who are passionate about the sport and live it day-in and day-out see it more as a lifestyle that they love and embrace.”

“We hope to see Joan go all the way and carry the flag of Singapore on the Olympia Stage and truly make her mark on the sport and make Singapore proud”, continued Mr. Betts.